Competitive evaluation

Teleca's Competitive evaluation offering is bringing an independent party to the table that assesses the positioning of your product or service in the market or to help you selecting the right product from a set of candidates. Given the large number of players in the connected devices industry and the resulting stiff competition, optimization of the competitive positioning is a critical success factor more than ever. Competitive evaluation thereby needs to take a holistic view including technology, ecosystem positioning, value proposition, process and brand.

Challenges

Today's competitive landscape requires for identifying new, unique combinations of value propositions to be successful. It is not enough to just focus on technology, and many key questions need to be answered: What are end users looking for? Is time to market the key? Do we have the right feature set? What is the uniqueness of our solutions? How are we perceived in the respective ecosystems? Whom do we engage with and how? Are our development processes competitive? How can we improve our brand perception?

Our solution

Our Competitive evaluation acknowledges the uniqueness of you problem statement and will jointly assess the current value proposition and positioning of your product or service with your teams. Based on this understanding our expert team leverages our vast insight into the current market dynamics and trends as well as our long track record working with major industry players and the respective ecosystems to define a target positioning and compare it to the status quo. The delta analysis will result in a comprehensive report showing key actions to take and expected outcome of these measures to improve the competitive positioning. The same principle is used to support you in selecting the right technology by means of a competitive evaluation of a set of candidate products or services you would like to source.

Benefits

An objective, independent recommendation on how you can improve your competitive positioning with a clear, tangible action plan to work on.